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2013-2014 HillBook (Class of 2017) [ARCHIVED HILL BOOK]

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BUS 347 - New Products Management

Three Credits
Fall Semester

Considers the role of new products in organizations and society. Focuses on special problems firms encounter in the new product development process: generating and evaluating new product ideas, market testing, introducing and marketing new consumer and industrial products. Studies factors which account for new product successes and failures in the marketplace.

Prerequisite(s): BUS 340 , and Junior standing.
Course may be applied to the Entrepreneurship minor


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