| |
Nov 23, 2024
|
|
|
|
|
2011-2012 HillBook (Class of 2015) [ARCHIVED HILL BOOK]
|
BUS 347 - New Products ManagementThree Credits
Fall Semester
Considers the role of new products in organizations and society. Focuses on special problems firms encounter in the new product development process: generating and evaluating new product ideas, market testing, introducing and marketing new consumer and industrial products. Studies factors which account for new product successes and failures in the marketplace.
Prerequisite(s): BUS 340 , and Junior standing.
|
|
