May 25, 2018  
2016-2017 HillBook (Class of 2020) 
    
2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]

BUS 454 - Marketing Strategy

Three Credits
Fall and Spring Semesters

This senior course for Marketing majors enables the student to apply what has been learned in other business courses to the analysis of a variety of Marketing Management problem identification-solution generation situations presented via real cases. Emphasis is on oral presentation and defense of evaluations made and solutions proposed. Some written case analysis is required.

Prerequisite(s): Senior standing. BUS 341  or BUS 342 , and Senior standing.