Discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. Covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings. Skills acquired are used in a survey research project.
Prerequisite(s): BUS 206 and BUS 340, and Junior standing. Course may be applied to the Data Science program.