Oct 16, 2018  
2016-2017 HillBook (Class of 2020) 
2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]

BUS 342 - Consumer Behavior

Three Credits
Spring Semester

Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes).

Prerequisite(s): BUS 340 , and Sophomore standing.