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2012-2013 HillBook (Class of 2016) 
    
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2012-2013 HillBook (Class of 2016) [ARCHIVED HILL BOOK]

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BUS 344 - Advertising Management

Three Credits
Spring Semester

Nature and scope of advertising and its place within marketing strategy decisions and society. Examines the advertising management function in its historical, social, legal, and economic contexts. Studies methods of planning, preparing, placing, and evaluating an advertising message in the applicable media. Advertising principles are applied in the development of an advertising campaign project.

Prerequisite(s): BUS 340 , and Sophomore standing.


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