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Aug 31, 2025
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2025-2026 Undergraduate Hill Book
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MKT 443 - Digital Marketing and Entrepreneurial Strategies3 Credits
Offered Spring
Formerly BUS 443. Covers the marketing of products and services using digital channels and tools including websites, social media, and mobile. Focuses on digital media and platforms such as computers and mobile phones. Emphasizes integrating online and offline marketing strategies and using technology to manage various marketing processes. Describes major advantages, trends and future advancements. Covers major considerations for entrepreneurs and larger organizations when choosing and using digital marketing tools. Involves project-based learning working directly with entrepreneurs.
Prerequisite(s)/Restriction(s): MKT 210 - Marketing Principles (formerly BUS 340) and junior standing or higher
Course Applies to: Entrepreneurship Minor
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