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Aug 31, 2025
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2025-2026 Undergraduate Hill Book
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MKT 210 - Marketing Principles3 Credits
Offered Fall, Winter, Spring, Summer
Formerly BUS 340. Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.
Prerequisite(s)/Restriction(s): Sophomore standing or higher. Open to B.S.B.A. majors and related minors and Entrepreneurship minors.
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