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Apr 19, 2025
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2024-2025 Undergraduate Hill Book
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MKT 341 - Marketing Research3 Credits
Offered Fall
Formerly BUS 341. Discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. Covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings. Skills acquired are used in a survey research project.
Prerequisite(s)/Restriction(s): MKT 210 (formerly BUS 340); one of the following statistics courses: CRM 311 , ECO 241 , MGT 206 (formerly BUS 206), MTH 145 , MTH 225 , MTH 396 , PSY 261 , or SOC 311 ; and junior standing or higher. Open to Marketing majors.
Course Applies to: Data Analytics Minor , Marketing B.S.B.A.
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