Dec 01, 2023  
2021-2022 Hill Book (Class of 2025) 
2021-2022 Hill Book (Class of 2025) [ARCHIVED HILL BOOK]

BUS 370 - Integrated Sports Marketing Design

Three Credits
Both Fall and Spring

This course explores the process of brands leveraging sports partnerships as the platform to build an Integrated Marketing Plan. Students will learn how a brand designs strategy, identifies and selects a sports partnership constructs the plan and creates criteria to measure the plan’s performance.  Particular focus will be given to the planning stages of identifying, negotiating, activating and measuring a sports marketing partnership investment. 

Prerequisite(s)/Restriction(s): BUS 340