Apr 15, 2024  
2021-2022 Hill Book (Class of 2025) 
2021-2022 Hill Book (Class of 2025) [ARCHIVED HILL BOOK]

IMC 615 - Visual Problem Solving and Graphic Identity

Three Credits
Every Spring

This course introduces fundamental design concepts with an emphasis on the development of brand identity systems in a marketing environment. Through the introduction of design terminology, tools, and process, students will gain insights into the practice of professional graphic designers and their role in identity projects. Employing design as a means for communication, students will learn the relationship between form, function, and content to solve visual problems and address market challenges. Students will learn about graphic design through the lenses of history, theory, and practice.

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree
Course Applies to: M.A. in Integrated Marketing Communications