Apr 15, 2024  
2021-2022 Hill Book (Class of 2025) 
2021-2022 Hill Book (Class of 2025) [ARCHIVED HILL BOOK]

IMC 670 - Integrated Marketing Communications Capstone

Three Credits
During this final course, IMC students will have the opportunity to apply the comprehensive skills they have built throughout their study of the concept and practice of integrated marketing communications. Students will work their advisor to choose a company or organization to take on as a “client.” Students will develop an integrated marketing communications plan, creating a well-researched, creative, integrated plan for their client. Students will work individually with their advisor and client though team approaches will also be possible depending on clients and client needs. Students will convene at multiple points during the semester to provide oral updates, written assessments, a final plan, and a strategy pitch to fellow students.

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: M.A. in Integrated Marketing Communications