Apr 15, 2024  
2021-2022 Hill Book (Class of 2025) 
2021-2022 Hill Book (Class of 2025) [ARCHIVED HILL BOOK]

IMC 620 - Role of Graphic Design within Integrated Marketing Communications

Three Credits
This course is a general overview of Graphic Design in IMC.  Students will be introduced to the contributions and potential of a graphic designer as part of an integrated marketing team. Such things as workflow, the technological tools utilized, useful terminology and project pacing will be covered. Students will be exposed to the visual problem-solving angle within integrated marketing. In addition, basic design principles and the ability to identify effective design modules will be introduced.

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: M.A. in Integrated Marketing Communications