Apr 15, 2024  
2021-2022 Hill Book (Class of 2025) 
    
2021-2022 Hill Book (Class of 2025) [ARCHIVED HILL BOOK]

IMC 514 - IMC Public Relations and Crisis Management

Three Credits
Spring Semester

Students will learn about the evolution of public relations practice from its beginnings to its present professional status. The course emphasizes both the principles as well as the processes of creating and implementing an effective public relations campaign. Students will learn how to strategize, develop and produce public relations tools including press releases, public service announcements, crisis communication plans, speeches, newsletters and special events. 

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree. Undergraduate seniors may be allowed to take the course with the IMC Program Director’s approval.
Course Applies to: M.A. in Integrated Marketing Communications