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Apr 17, 2024
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2021-2022 Hill Book (Class of 2025) [ARCHIVED HILL BOOK]
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IMC 623 - Strategic Event Planning and ManagementThree Credits
Spring Semesters
Students will identify current and emerging career opportunities in the field of Event Management. They will learn relevant strategic, organizational communication theory as it relates to event planning and will gain significant practice in planning, designing and critiquing events through hands-on experience. Students will analyze ways in which organizations communicate their image and message through events and promotions, while considering key issues facing the event industry in today’s global society. Group work and hands-on applications, combined with case study analysis and class discussions are the primary teaching/learning methodologies.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: Integrated Marketing Communications
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