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Apr 19, 2024
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2021-2022 Hill Book (Class of 2025) [ARCHIVED HILL BOOK]
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IMC 602 - Organizational CommunicationThree Credits
Fall Semester
This course is designed to expose graduate students to both traditional and contemporary organizational communication theories. This course emphasizes the applied nature of organizational communication using foundational and recent research in the field. Throughout the semester, we will direct our focus to understanding relevant research designs and methodologies for studying communication within organizations, particularly within the context of integrated marketing communication.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: Integrated Marketing Communications
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