Apr 01, 2023  
2021-2022 Hill Book (Class of 2025) 
2021-2022 Hill Book (Class of 2025) [ARCHIVED HILL BOOK]

BUS 448 - Global Marketing

Three Credits
Spring Semester

Study of the marketing of goods and services in the international environment, the activities that take place within the firm preparing to enter the international marketplace, and the issues relevant to coordinating the marketing activities of the multinational corporation. Emphasizes the cultural, economic, and political factors affecting marketing strategies. Extensive use of case studies.

Prerequisite(s)/Restriction(s): BUS 340 , and Junior standing.
Course Applies to: Sport Commerce and Culture