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Apr 25, 2024
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2010-2011 HillBook (Class of 2014) [ARCHIVED HILL BOOK]
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BUS 445 - Direct MarketingThree Credits
Spring Semester
This course emphasizes quantitative and qualitative business techniques as they are applied to the managerial decision-making process for direct marketing. Emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via Information Technology (IT)-related support services of statistical profiling, customer relationship management (CRM), and data management systems. All techniques and associated technologies are grounded in practical applications with emphasis on computer solutions.
Prerequisite(s): BUS 206 and BUS 340 , and Sophomore standing.
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