| |
Nov 22, 2024
|
|
|
|
|
2010-2011 HillBook (Class of 2014) [ARCHIVED HILL BOOK]
|
BUS 347 - New Products ManagementThree Credits
Fall Semester
Considers the role of new products in organizations and society. Focuses on special problems firms encounter in the new product development process: generating and evaluating new product ideas, market testing, introducing and marketing new consumer and industrial products. Studies factors which account for new product successes and failures in the marketplace. Students develop their own plans for creating, testing, and marketing a new product.
Prerequisite(s): BUS 340 , and Junior standing.
|
|
