Mar 28, 2024  
2010-2011 HillBook (Class of 2014) 
    
2010-2011 HillBook (Class of 2014) [ARCHIVED HILL BOOK]

BUS 345 - Business-to-Business Marketing

Three Credits
Spring Semester

Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems.
Prerequisite(s): BUS 340 , and Sophomore standing.