Jan 22, 2019  
2016-2017 HillBook (Class of 2020) 
2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]

BUS 446 - Social Media Marketing

Three Credits
Spring Semester

This course will explore how social media works, why social media matters, and how to develop a successful social media strategy. The course will discuss how businesses can integrate social media strategy into their existing marketing infrastructure, customize and deliver social media strategies through channels relevant to the customers, and create social media campaigns across several key social platforms. It will also examine important ethical issues using social media.

Prerequisite(s): BUS 206  and BUS 340 , and Junior standing.
Course may be applied to the Entrepreneurship minor.