This course will explore how social media works, why social media matters, and how to develop a successful social media strategy. The course will discuss how businesses can integrate social media strategy into their existing marketing infrastructure, customize and deliver social media strategies through channels relevant to the customers, and create social media campaigns across several key social platforms. It will also examine important ethical issues using social media.
Prerequisite(s): BUS 206 and BUS 340, and Junior standing. Course may be applied to the Entrepreneurship minor.