Apr 22, 2019  
2016-2017 HillBook (Class of 2020) 
2016-2017 HillBook (Class of 2020) [ARCHIVED HILL BOOK]

BUS 341 - Marketing Research

Three Credits
Fall Semester

Discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. Covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings. Skills acquired are used in a survey research project.

Prerequisite(s): BUS 206  and BUS 340 , and Junior standing.
Course may be applied to the Data Science program.