The Stonehill College master’s degree in marketing provides graduates with the in-demand skills needed to take on complex real-world issues. The program allows professionals to future-proof their careers in a rapidly evolving digital, data-driven marketing profession that requires innovation and strategic thinking.
Along with direct skills in marketing, the curriculum is intended to develop communication skills and decision making, a deeper and nuanced understanding of organizational structure, and pertinent leadership skills to manage both projects and individuals. It allows graduates to apply what they learn to their field of interest - including graphic design, e-commerce, sports marketing and marketing analytics.
In this program, students will:
- Master the essential foundations of marketing
- Harness the power of digital marketing and social media marketing
- Ignite creativity in developing marketing strategy
- Explore cultural and global perspectives in marketing strategy
- Craft winning marketing strategies with confidence
All marketing students are required to take five core courses and five specialization courses. This approach gives students the flexibility to select the specialization that best meets their career goals and interests, allowing them to focus their studies in a particular area.
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