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Oct 15, 2025
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2025-2026 Graduate and Professional Studies Hill Book
Strategic Marketing Graduate Certificate
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The Strategic Marketing Graduate Certificate Program allows students to strengthen their strategic and practical skills in key marketing areas including creativity and innovation, marketing management, marketing strategy and planning, digital marketing, and buyer behavior, among others. Coursework includes a combination of thought leadership, collaborative projects and hands-on simulations.
Through this certificate, students will:
- Develop and improve their creative competencies when solving marketing problems
- Develop skills in digital marketing including social media, email marketing, online advertising, website strategy and SEO
- Understand the key elements of managing the marketing function and associated tactics within an organization
- Understand the ways both consumer and business buyers make decisions and develop campaigns for successful outcomes
- Use best practices to develop successful marketing strategies and plans
This program can be completed fully online or with a mix of in-person and online classes. Its flexible schedule is designed to meet the needs of working professionals.
The 15-credit Strategic Marketing Graduate Certificate includes five courses to ensure students broaden their understanding and strengthen their skills in key marketing areas such as creativity and innovation, marketing management, marketing strategy and planning, digital marketing, and buyer behavior.
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Complete Five Courses
The required five courses ensure students broaden their understanding and strengthen their skills in key marketing areas such as creativity and innovation, marketing management, marketing strategy and planning, digital marketing, and buyer behavior. |
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