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Oct 15, 2025
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2024-2025 Graduate and Professional Studies Hill Book [ARCHIVED HILL BOOK]
Marketing Analytics Graduate Certificate
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The Marketing Analytics Graduate Certificate Program prepares marketers to analyze and extract data from a variety of sources and use it to develop actionable marketing strategies that improve business results. Students will understand how organizations leverage analytics in a variety of environments and how marketers can utilize data to inform their decision-making across online and offline initiatives.
Through this certificate, students will:
- Develop tools and strategies for data and marketing analysis
- Develop skills in statistical analysis of both categorical and quantitative data using SAS
- Explore applications of data analysis to the marketing field, such as visualization and digital storytelling, and in areas like social media
- Understand issues of security, privacy and ethics in marketing analytics
This program can be completed fully online or with a mix of in-person and online classes. Its flexible schedule is designed to meet the needs of working professionals.
The 15-credit Marketing Analytics Graduate Certificate includes five courses to ensure marketers gain a strong understanding of data analytics and its use in the digital space. This is especially important so marketers can effectively measure initiatives like website design, advertising, product development, events, and promotions.
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