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Oct 15, 2025
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2024-2025 Graduate and Professional Studies Hill Book [ARCHIVED HILL BOOK]
Experiential Marketing Graduate Certificate
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The Experiential Marketing Graduate Certificate Program provides a strong foundation in understanding customers and meeting their needs through a variety of online and offline marketing initiatives. Students will gain strategies for ensuring a memorable and positive customer experience (CX) as they engage with an organization’s websites, social platforms, events and materials, among other touchpoints.
Through this certificate, students will:
- Gain a deep understanding of the target customer as they develop marketing initiatives, events and interactions
- Understand how to use tools like graphic design, social media and events to strengthen the customer experience
- Recognize the role of data and its contribution to visualization and storytelling in enhancing the customer experience
This program can be completed fully online or with a mix of in-person and online classes. Its flexible schedule is designed to meet the needs of working professionals.
The 15-credit Experiential Marketing Graduate Certificate includes five courses to ensure marketers gain a strong foundation in understanding customers and ensuring a positive experience throughout each touchpoint in the customer journey.
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