The Digital Marketing Graduate Certificate Program allows students to strengthen their strategic and practical skills in key digital marketing areas, including data analysis and metrics, social media, digital storytelling, ethics and privacy issues, email marketing, online advertising, search engine optimization (SEO), and strategic uses of internet technologies, among others. Coursework includes a combination of thought leadership and hands-on simulations.
Through this certificate, students will:
- Understand and evaluate technologies that strengthen the marketing function within an organization
- Develop skills in social media, email marketing, online advertising, website strategy and SEO
- Use data and metrics to determine and drive the effectiveness of digital marketing initiatives
- Understand the target customer in developing digital marketing plans and strategies
This program can be completed fully online or with a mix of in-person and online classes. Its flexible schedule is designed to meet the needs of working professionals.
The 15-credit Digital Marketing Graduate Certificate includes five courses to ensure students broaden their understanding and strengthen their skills in key areas such as social media, digital storytelling, data analysis, and emerging technologies.
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