2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]
Marketing, M.S.
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Graduate Program Director:
The Stonehill College master of science in marketing degree provides graduates with the in-demand skills needed to take on complex real-world issues and to future-proof their careers in a rapidly evolving digital, data-driven marketing profession.
Along with direct skills in marketing, the curriculum is intended to develop strategic thinking and decision making, a deeper and nuanced understanding of organizational structure, and pertinent leadership skills to manage both projects and individuals. It allows graduates to apply what they learn to their field of interest - including sales, marketing research, sports marketing and healthcare marketing.
Learning Goals
- Master the essential foundations of marketing
- Harness the power of digital marketing and social media marketing
- Ignite creativity in developing marketing strategy
- Explore cultural and global perspectives in marketing strategy
- Craft winning marketing strategies with confidence
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