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Oct 14, 2025
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2025-2026 Graduate and Professional Studies Hill Book
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MBA 633 - Healthcare Marketing3 Credits
This course provides an in-depth exploration of marketing principles and strategies tailored to the healthcare industry. Students will examine the unique challenges and opportunities in healthcare marketing, including consumer behavior, branding, digital marketing, patient engagement, and regulatory considerations. The course covers key topics such as market segmentation, strategic communications, healthcare service promotion, competitive positioning, data-driven decision-making, customer-centric approaches, and the role of technology in shaping healthcare marketing strategies. Emphasis is placed on ethical marketing practices, compliance with healthcare regulations, and the impact of public perception on healthcare organizations. Students will connect marketing principles to innovation, operations, and strategy in the healthcare industry to ensure overall healthcare business success in their roles as managers and leaders.
Prerequisites/Restrictions: Completion of a bachelor’s degree.
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