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Oct 14, 2025
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2025-2026 Graduate and Professional Studies Hill Book
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MBA 612 - Business Models and Development3 Credits
This course explores the strategic design, innovation, and development of business models in both established organizations and startups. Students learn to create, evaluate, and refine business models that can drive growth, profitability, and sustainability. Through a combination of frameworks, case studies, and practical applications, the course will cover key topics such as value proposition design, customer segmentation, revenue models, and the integration of technology in business model innovation. Emphasizing both traditional and emerging business models, the course will provide students with tools to adapt and thrive in rapidly changing business environments. By the end of the course, students will have a comprehensive understanding of how to innovate and adapt business models to meet evolving market demands, enhance organizational performance, and capture new opportunities.
Prerequisites/Restrictions: Completion of a bachelor’s degree.
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