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Oct 15, 2025
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2025-2026 Graduate and Professional Studies Hill Book
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MKG 625 - The Entrepreneurial Mindset in Modern Marketing3 Credits
This course is designed to introduce to students various marketing aspects of entrepreneurship such as idea generation, problem validation, market research, marketing strategy development, and financial forecasting. Students will develop a marketing plan for a venture idea of their choosing and apply online marketing strategies to help market that idea. The course focuses on understanding customer needs, target selection, positioning, and data analytics. Through case studies and project work, students learn to develop a feasible marketing plan and leverage digital technology to market their new venture.
Prerequisites/Restrictions: Completion of a bachelor’s degree.
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