Oct 14, 2025  
2025-2026 Graduate and Professional Studies Hill Book 
    
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2025-2026 Graduate and Professional Studies Hill Book
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MKG 612 - Internet Technology, Marketing, and Business

3 Credits
This course focuses on several important areas impacting the dynamic nature of internet marketing by addressing the role of mobile, social, and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.

Prerequisites/Restrictions: Completion of a bachelor’s degree.


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