Oct 15, 2025  
2025-2026 Graduate and Professional Studies Hill Book 
    
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2025-2026 Graduate and Professional Studies Hill Book
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MKG 613 - Digital Marketing

3 Credits
This course explores several aspects of the new digital marketing environment including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. It will provide richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote, and price goods and services.

Prerequisites/Restrictions: Completion of a bachelor’s degree.


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