Oct 14, 2025  
2025-2026 Graduate and Professional Studies Hill Book 
    
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2025-2026 Graduate and Professional Studies Hill Book
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MKG 606 - Marketing Strategy

3 Credits
This course is designed to allow students to understand and develop marketing strategies for a real-world business or organization. Through case studies and in-class discussion, students will analyze the opportunities and challenges of selecting effective and efficient platforms and promotional tools. Special emphasis will be put on the synergies and effectiveness of the marketing mix.

Prerequisites/Restrictions: Completion of a bachelor’s degree.


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