2025-2026 Graduate and Professional Studies Hill Book
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MKG 503 - Marketing Management3 Credits
This course is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers.
Prerequisites/Restrictions: Completion of a bachelor’s degree. Undergraduate seniors may be allowed to take the course with the Program Director’s approval.
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