Oct 15, 2025  
2024-2025 Graduate and Professional Studies Hill Book 
    
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2024-2025 Graduate and Professional Studies Hill Book [ARCHIVED HILL BOOK]

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MKT 612 - E-Commerce

3 Credits
Formerly IMC 612. This course focuses on several important areas impacting the dynamic nature of internet marketing by addressing the role of mobile, social, and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.

Prerequisites/Restrictions: Completion of a bachelor’s degree.


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