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Oct 15, 2025
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2024-2025 Graduate and Professional Studies Hill Book [ARCHIVED HILL BOOK]
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MKT 505 - Buyer Behavior3 Credits
This course examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes). Applications of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of a marketing strategy.
Prerequisites/Restrictions: Completion of a bachelor’s degree. Undergraduate seniors may be allowed to take the course with the MSM Program Director’s approval
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