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Oct 15, 2025
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2024-2025 Graduate and Professional Studies Hill Book [ARCHIVED HILL BOOK]
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MKT 501 - Creativity in Marketing3 Credits
Formerly IMC 601. This course is the introductory course to the master’s degree program. It is designed to introduce students to the fundamentals of Marketing in the context of a creative and innovate program design. Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by practitioners in Marketing to create and sustain organizational innovation.
Prerequisites/Restrictions: Completion of a bachelor’s degree. Undergraduate seniors may be allowed to take the course with the MSM Program Director’s approval.
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