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May 31, 2025
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2024-2025 Undergraduate Hill Book
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SPM 314 - Sport Analytics3 Credits Offered Fall Formerly BUS 314. This course examines data analytics and the variety of different ways that it is used in the context of sports. Topics include the on-field statistical analysis, data analytics in fantasy sports, marketing analytics for the teams and leagues respectively, and financial analysis in player contracts. Also covered are topics such as investing in new sports leagues, data analytics in strength and weight training, and using data to assess prospective draft prospects. Students will be exposed to the issues of conflicting conclusions from data, data presented with little context, and how best to present findings based on data.
Prerequisite(s)/Restriction(s): MGT 201 (formerly BUS 201) or SPM 215 (formerly BUS 215) Course Applies to: Sport Management B.S.B.A.
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