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Jun 02, 2025
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2024-2025 Undergraduate Hill Book
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SPM 370 - Integrated Sport Marketing Design3 Credits
Offered periodically
Formerly BUS 370. This course explores the process of brands leveraging sport partnerships as the platform to build an Integrated Marketing Plan. Students will learn how a brand designs strategy, identifies and selects a sport partnership, constructs the plan, and creates criteria to measure the plan’s performance. Particular focus will be given to the planning stages of identifying, negotiating, activating, and measuring a sport marketing partnership investment.
Prerequisite(s)/Restriction(s): MKT 210 (formerly BUS 340)
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