May 31, 2025  
2024-2025 Undergraduate Hill Book 
    
2024-2025 Undergraduate Hill Book

VPG 302 - Package Design

3 Credits
Offered Fall
This studio course is an introduction to the design of packaging. Students will explore the concept of brand identity and apply branding strategies to the design and production of packaging for products that are common in today’s market. Students will learn how to design visual continuity for a 3-D format. Sustainable/environmentally-conscious packaging materials will be explored.

Prerequisite(s)/Restriction(s): VPG 101 - Graphic Design Foundations   
Core Curriculum Attribute(s): Language, Arts, and Humanities