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Nov 12, 2024
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2024-2025 Undergraduate Hill Book
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MKT 347 - New Products Management3 Credits
Offered Fall
Formerly BUS 347. Considers the role of new products in organizations and society. Focuses on special problems firms encounter in the new product development process: generating and evaluating new product ideas, market testing, introducing and marketing new consumer and industrial products. Studies factors that account for new product successes and failures in the marketplace. Students develop their own plans for creating, testing, and marketing a new product.
Prerequisite(s)/Restriction(s): MKT 210 - Marketing Principles (formerly BUS 340) and junior standing or higher
Course Applies to: Entrepreneurship Minor , Management, B.S.B.A. , Marketing, B.S.B.A.
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