Jul 04, 2025  
2024-2025 Undergraduate Hill Book 
    
2024-2025 Undergraduate Hill Book

MKT 345 - Business-to-Business Marketing

3 Credits
Offered Spring
Formerly BUS 345. Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems.

Prerequisite(s)/Restriction(s): MKT 210 - Marketing Principles  (formerly BUS 340) and junior standing or higher.
Course Applies to: Entrepreneurship Minor Marketing B.S.B.A.