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Jul 04, 2025
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2024-2025 Undergraduate Hill Book
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MKT 345 - Business-to-Business Marketing3 Credits Offered Spring Formerly BUS 345. Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems.
Prerequisite(s)/Restriction(s): MKT 210 - Marketing Principles (formerly BUS 340) and junior standing or higher. Course Applies to: Entrepreneurship Minor , Marketing B.S.B.A.
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