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Jul 03, 2025
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2024-2025 Undergraduate Hill Book
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MKT 344 - Advertising Management3 Credits
Offered Spring
Formerly BUS 344. Nature and scope of advertising and its place within marketing strategy decisions and society. Examines the advertising management function in its historical, social, legal, and economic contexts. Studies methods of planning, preparing, placing, and evaluating an advertising message in the applicable media. Advertising principles are applied in the development of an advertising campaign project.
Prerequisite(s)/Restriction(s): MKT 210 - Marketing Principles (formerly BUS 340), and junior standing or higher
Course Applies to: Marketing B.S.B.A.
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