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May 09, 2025
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2024-2025 Undergraduate Hill Book
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MKT 342 - Consumer Behavior3 Credits
Offered Spring
Formerly BUS 342. Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes).
Prerequisite(s)/Restriction(s): MKT 210 - Marketing Principles (formerly BUS 340) and junior standing or higher. Open to Marketing majors.
Course Applies to: Marketing B.S.B.A.
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