Jul 31, 2025  
2023-2024 Hill Book (Class of 2027) 
    
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2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]

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MKT 623 - Strategic Event Planning and Management

Three Credits
Summer Session

Students will identify current and emerging career opportunities in the field of Event Management. They will learn relevant strategic, organizational communication theory as it relates to event planning and will gain significant practice in planning, designing and critiquing events through hands-on experience. Students will analyze ways in which organizations communicate their image and message through events and promotions, while considering key issues facing the event industry in today’s global society.

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: M.S. in Marketing


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