Aug 01, 2025  
2023-2024 Hill Book (Class of 2027) 
    
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2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]

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MKT 612 - E-Commerce

Three Credits
Summer Session

This course focuses on several important areas impacting the dynamic nature of Internet marketing by addressing the role of mobile, social, and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: M.S. in Marketing


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