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Jul 31, 2025
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2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]
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MKT 650 - Marketing CapstoneThree Credits
Fall Semester and Summer Session
During this final course, students will have the opportunity to apply the comprehensive skills they have built throughout their study of the concept and practice of marketing. Students will work with their advisor to choose a company or organization to take on as a “client.” Students will develop a marketing plan, creating a well-researched, creative, integrated plan for their client. Students will work individually with their advisor and client though team approaches will also be possible depending on clients and client needs. Students will convene at multiple points during the semester to provide oral updates, written assessments, a final plan, and a strategy pitch to fellow students.
Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: M.S. in Marketing
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