Jul 31, 2025  
2023-2024 Hill Book (Class of 2027) 
    
Catalog Navigation
  Hill Book Home
  Mission and History
  Academic Life & the Curriculum
  Academic Partnerships & Resources
  International and Experiential Learning Programs
  The Cornerstone Program of General Education
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Graduate Policies and Procedures
  Financial Information and Scholarships
  Veteran’s Administration Services
  College Legal Notices
  Faculty and Staff Listing
  Archived HillBook Catalogs
HELP
2023-2024 Hill Book (Class of 2027) [ARCHIVED HILL BOOK]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKT 613 - Digital Marketing

Three Credits
Spring Semester

This course explores several aspects of the new digital marketing environment including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. It will provide richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote and price goods and services.

Prerequisite(s)/Restriction(s): Completion of a bachelor’s degree.
Course Applies to: M.S. in Marketing


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)